Leading hair stylist Oskar Pink required a brand identity and interior graphics for the launch of his new boutique salon.
The tools of Oskar Pinks' trade are his scissors, so this formed the starting point for the graphics. All of the idiosyncratic interior and window graphics are made with with scissor cuts in paper, creating a unique visual language for the entire identity. With a new shop on the high street the aim was to create a communication strategy that worked beyond a mere identity. The scheme also includes a bespoke logotype, fabric designs and a typographic system for all corporate communications.
