Objects of Desire:Selfridges

  • Background
Selfridges invited to create a window display for their flagship store on Oxford Circus, showcasing alongside a group of other designers, illustrators, and photographers.
  • Concept
Raiding the bins of Selfridges, there rubbish was used create sculptures of their best and most iconic designer products. This game brought into question the real value of objects and also the things that we discard. Waste paper bins became lipsticks, apple cartons became keyboards, old cleaning products became Dyson's Each object was displayed in the windows of the Oxford Street store, and created a connection with high street shoppers who spent time pondering over the idols.
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