Selfridges & Co
- Once a year Selfridges invites a group of up and coming designers, illustrators and photographers to create window displays for their flagship store on London’s Oxford Street, as part of the Shape of the Future event. In 2005 Gareth was fortunate enough to be among those asked to create a display.
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- Gareth’s basic idea was to raid Selfridges’ bins and use their rubbish to create sculptures of the most iconic designer products they sell. Waste paper bins became lipsticks, apple cartons turned into keyboards, and old cleaning products were transformed into iconic vacuum cleaners.
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- Each object was then displayed in Selfridges’ windows, creating a connection with the high street shoppers who spent time pondering over the sculptures and the questions they raised about the real value of the products they represented, and that of the things we discard.
