The challenge for this advert was to create a stop frame animation shot in one continuous take. Its surreal landscape was mostly handmade and involved building a mammoth set that takes the viewer through cardboard factories, across rivers of coloured paper, on a journey from urban cityscape to rolling countryside and back -again.
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Along the way digital TV’s ‘red button’ options delivered the advert’s interactive elements, in the form of graphic signposts flagging up Orange offers and information.