The Creative Corporation's brief was simple, re-energize their brand whilst still communicating the idea that they work with both digital and traditional media within the music industry. --------------------------------------------- Building on the existing <cr> logotype based on common coding language, we created and built a family of the devices which in there very material and nature appeared out out dated and old fashioned, reconfirming their traditional values in a saturated digital world. ----------------------------------------------

• The recently launched website can be seen at:

• www.thecreativecorporation.co.uk/